Florim Explores the Beauty of Clay with SensiTerre at Salone del Mobile 2025
Florim presented a captivating tribute to clay and Mediterranean tradition at Salone del Mobile 2025 through its new SensiTerre collection. Designed by Benedetto Fasciana in collaboration with Matteo Thun, SensiTerre reimagines terracotta's craftsmanship, sensory richness, and memory in a contemporary architectural context.
The installation, titled Six Rooms, invited visitors into an immersive Mediterranean home experience. At the entrance, the Venere Bianca terracotta vases—originally designed by Thun and Fasciana a decade ago for Bitossi—marked the beginning of a sensory journey. Throughout the exhibit, SensiTerre animated the environment, shaping walls, floors, benches, dining tables, and side tables with its diverse forms, surfaces, colors, and formats.
"In celebrating the tenth anniversary of Venere Bianca, we aimed to explore how terracotta could transition from the curved surface of a vase to architectural horizontal surfaces," explained Fasciana in an interview with Archiproducts.
To create SensiTerre's color palette, Thun and Fasciana delved into Italy’s rich heritage of natural clays. Their reinterpretations resulted in six earthy hues—Cotone, Sabbia, Rosato, Mattone, Amaranto, and Carbone—offering tones that feel both vibrant and warmly subdued, connecting tradition to modern design.
The collection offers four surface finishes: Naturale and Grana available across all six colors, and Cannettato and Rigatino available in Sabbia and Mattone.
- Naturale captures the matte, tactile essence of raw clay.
- Grana references ancient Roman cocciopesto, a mix of crushed brick and lime mortar.
- Cannettato and Rigatino bring textured patterns, echoing the original treatments of the Venere Bianca vases.
Within the installation, ceramic screens artfully separated and connected the six rooms, guiding visitors toward a Mediterranean garden terrace—a peaceful retreat framed by olive trees, symbolizing a return to the material’s origins.
"We wanted to create a universe for SensiTerre," shared the designers, "a place where its expressive and sensory potential could fully unfold."
Beyond the fairgrounds, SensiTerre also takes center stage at the Florim Flagship Store on Foro Buonaparte 14. There, ceramic displays and textured volumes celebrate the collection’s material beauty, accompanied by a video illustrating the creative journey behind Florim’s latest masterpiece.
