Riyadh, Saudi Arabia – May 2025 – In a landmark move for luxury interiors, Poltrona Frau, the iconic Italian furniture brand renowned for its leather craftsmanship and timeless design, has opened its first standalone store in Saudi Arabia. Partnering with Majid Al Futtaim, a regional leader in retail and lifestyle innovation, the store debuts at Riyadh’s prestigious Centria Mall, marking a strategic expansion into the Kingdom’s booming luxury market.
A Flagship of Craftsmanship and Contemporary Design
Spanning 320 sqm on Centria Mall’s first floor, the store immerses visitors in an elegant, home-like environment designed by AMDL CIRCLE, the multidisciplinary studio led by architect Michele De Lucchi. The space blends layered textures, warm tones, and artisanal details, reflecting Poltrona Frau’s heritage of “savoir-faire.” A dedicated Material Library allows clients to personalize their interiors with a haute couture approach, emphasizing the brand’s commitment to bespoke luxury.
Iconic and New Collections on Display
The store showcases Poltrona Frau’s legendary designs alongside cutting-edge releases:
- Heritage Classics: The 1919 armchair, Vanity Fair XC armchair, and Archibald sofa—timeless symbols of Italian elegance.
- 2024 Highlights: The Blisscape Sofa (from the Five Seasons Collection by Ludovica Serafini + Roberto Palomba) and pieces from the Imagine Collection, including Faye Toogood’s Squash Collection and Sebastian Herkner’s Stock N’ Roll bedside table
- Exclusive Collaborations: Curated selections from Ceccotti Collezioni and Sahrai’s Mallorca rug (Underwaterlife summer collection) highlight the store’s fusion of wood, leather, and textile artistry.
Celebrating Artisanal Legacy
The grand opening featured a live craftsmanship demonstration by a Poltrona Frau master artisan, underscoring the brand’s L’Atelier dei Saperi initiative. This project preserves traditional skills through intergenerational knowledge-sharing, ensuring the survival of hand-stitching and leatherworking techniques that define the brand.
Strategic Growth in the Gulf Region
As Poltrona Frau’s third GCC store and first outside the UAE, this opening aligns with Saudi Arabia’s Vision 2030 goals to elevate lifestyle and cultural offerings. Nicola Coropulis, CEO of Poltrona Frau, emphasized the partnership’s success: “Our revenue surged fivefold in 2024 after expanding in the UAE. Riyadh’s store solidifies our GCC presence and meets rising demand for design-led living”.
Majid Al Futtaim Lifestyle CEO Fahed Ghanim added, “Saudi consumers seek distinction. By blending Poltrona Frau’s craftsmanship with modern sensibilities, we redefine luxury retail in the region”.
Experience Italian Elegance in Riyadh
The store’s debut reinforces Poltrona Frau’s legacy as a “National Cultural Treasure” of Italy while tapping into Saudi Arabia’s dynamic market. Visitors can explore curated lifestyle settings, exclusive collections, and the brand’s signature Pelle Frau® leather—a testament to over a century of excellence.
Location: Centria Mall, First Floor, Riyadh.
Discover more: Poltrona Frau Official Website
